Sticker Mule alternatives and where to print for a mail club: prices compared (2026)
What printers charge for the five things mail clubs send, read from their own price calculators on November 13, 2026, with the cost per member and the cases where your own printer still wins.
Table of contents
If you are leaving Sticker Mule, or deciding what to stop printing at home, the answer depends on the item. I run MailClubly, and we read the prices of 26 printers for the five things mail clubs put in envelopes, at the quantities small clubs order.
For stickers, StickerApp and StandOut Stickers were cheapest, and Stickerbeat was the closest match to Sticker Mule's offer. For postcards and card-stock prints, a print shop beats your inkjet from the first 100.
Every price was read on November 13, 2026, on the printer's own calculator. This page compares prices, not print quality, and none of these printers pays us (see how this page makes money).
100 stickers for 80 members: 20 spare, for late sign-ups, lost mail or your shop. The cost per member counts the spares you paid for.
| Vendor | 100 stickers | Per sticker | Per member |
|---|---|---|---|
| Vograce3 in, any of 22 materials, made in ChinaWorked out from the list price per set of 10 and the page's discount ladder. Shipping is by weight and only shown at checkout. | $36.19$0.36 each+ shippingestimate | $0.36 | $0.45 |
| Zap Creatives8 x 8 cm, matte vinyl, made in the UKUS storefront. Shipping from the UK and any import charges are extra. | $60.37$0.60 each+ shipping | $0.60 | $0.75 |
| StandOut StickersWhite vinyl, glossyShipping is extra; a banner offered it free with a promo code. | $78.48$0.78 each+ shipping | $0.78 | $0.98 |
| StickerAppVinyl, glossyFree standard shipping. | $80.00$0.80 each | $0.80 | $1.00 |
| StickerbeatVinyl, matte or glossFree shipping option. | $91.00$0.91 each | $0.91 | $1.14 |
| Sticker MuleVinyl, matteFree shipping. | $94.00$0.94 each | $0.94 | $1.18 |
| ComgraphxWhite outdoor vinyl, laminatedFree ground shipping. | $101.00$1.01 each | $1.01 | $1.26 |
Die-cut stickers: StandOut and StickerApp are cheapest
One design at 3 x 3 in on white vinyl, before sales tax:
| Printer | 50 | 100 | 300 | 500 | Shipping |
|---|---|---|---|---|---|
| StickerApp, glossy vinyl | $54 | $80 | $152 | $210 | Free standard |
| StandOut Stickers, glossy vinyl | $63.50 | $78.48 | - | $208.80 | Extra |
| Stickerbeat, matte or gloss | $72 | $91 | $159 | $214 | Free option |
| Sticker Mule, matte vinyl | $72 | $94 | $168 | $231 | Free |
| Comgraphx, laminated outdoor vinyl | $88 | $101 | - | $221 | Free ground |
| Vograce, China, any material | $25.85 | $36.19 | $93.06 | $118.91 | Extra, by weight |
StickerApp undercut Sticker Mule at every quantity: by 25% at 50, 15% at 100 and 9% at 500. Its standard shipping is free and its calculator lists 13 materials. Fiorenza Art, whose club is about three years old, lists StickerApp, Vistaprint and noissue as her sources under her video.
StandOut Stickers was a few dollars cheaper than StickerApp at 100 and 500, and dearer at 50. Shipping is extra.
Stickerbeat is the nearest like-for-like swap: the same $72 for 50, a free shipping option, a free mockup after checkout, and $3 to $17 less than Sticker Mule from 100 up.
Custom Sticker Makers, in Arizona, sells fixed deals: 200 three-inch stickers for $99 and 500 for $199, before shipping. Those were the lowest US prices on our list at both quantities.
Holographic or glitter added 14% to 23% at 100: $107 at Sticker Mule, $106 at Stickerbeat, $98 at StickerApp. Vograce charges the same for all 22 of its materials.
Vograce: the list price is before shipping
Vograce's $36.19 for 100 is an estimate: its list price ($5.17 per set of 10) multiplied by the discount ladder on its page. Shipping is charged by weight and shown only at checkout. At 500, $118.91 before shipping is no longer far below the US printers.
Its Trustpilot page showed 4.9 out of 5 from 1,083 reviews; the low ones we read were about a late order and customs charged on delivery in France. More under imported orders.
Sticker sheets: about double the price of a single sticker
A 4 x 6 in sheet carries 24 square inches of vinyl where a 3 in sticker carries 9, and the price follows. A club that mails a kiss-cut sheet a month to 100 members spends $162 at Stickerbeat or $177 at Sticker Mule on that one item.
| Printer | 50 | 100 | 300 | 500 |
|---|---|---|---|---|
| Stickerbeat, 4 x 6 in | $108 | $162 | $348 | $515 |
| Sticker Mule, 4 x 6 in | $119 | $177 | $371 | $540 |
| Vograce, A6, estimate | $83.10 | $116.34 | $299.16 | $382.26 |
| Zap Creatives, A6, made in the UK | $54.31 | $102.69 | $256.86 | $359.69 |
The last two rows are before shipping from abroad and possible import charges. The Vograce figures are estimates: its discount ladder applied to the whole price of an A6 sheet, when it may apply only to part of it.
Sheets are also where the hours go at home. Anna Lunak, who cuts her own for a Patreon mail club, had 63 to cut for one month in October 2024 and said "it now already takes me half a day to make them". She planned to outsource "as soon as I have to make nearly 100 sticker sheets a month" (YouTube, at 5:20).
Kiss cut or die cut: what the words mean
Both describe how deep the blade goes. A sticker has two layers: printed vinyl on top, backing paper under it. A die cut goes through both. A kiss cut stops at the backing, so the sticker peels out of a larger piece of paper that keeps thin points from bending in an envelope.
The cut barely moves the price. At Sticker Mule, 100 kiss-cut stickers at 3 x 3 in cost $95 and 100 die-cut ones $94. What you pay for is the area of vinyl.
Art prints: card stock from a print shop costs a sixth to an eleventh of giclée
Two different products are sold as art prints. Volume printers run heavy matte card (100 lb cover) through a digital press. Fine-art labs sell giclée: pigment inkjet on thick matte or cotton paper, priced by the print.
| Printer and paper | 50 | 100 | 250 |
|---|---|---|---|
| GotPrint, 100 lb matte cover | - | $26.78 | $47.60 |
| Printkeg, 100 lb matte card | $38.99 | $49.99 | $89.99 |
| Printkeg, textured art card | $49.99 | $59.95 | $119.99 |
| Giclee Today, Archival Matte 230 gsm | $153.00 | $303.00 | $757.50 |
| Giclee Today, Moab Entrada cotton rag | $188.50 | $373.00 | $932.50 |
All for a 5 x 7 in print, one side, before shipping. The Giclee Today totals are its published price per print multiplied out.
GotPrint was the cheapest at 100 ($0.27 a print). Printkeg costs more per piece and sells the small runs a young club needs: 10 prints for $19.99, 25 for $28.95.
Giclée does not get cheap in quantity. Giclee Today's archival matte is $3.29 for one print and $3.03 each at 100, a drop of 8%. WHCC ($2.85), Nations Photo Lab ($2.85) and Bay Photo ($2.90) price a single 5 x 7 in the same band and showed no volume table. At six to eleven times the price of card stock, giclée belongs in your shop or a premium tier.
The office store is not the cheap option. Staples lists colour printing from $0.82 a page, which is at least $0.41 for each of two 5 x 7 prints on a letter page, before any card-stock surcharge and before you cut them. What it buys is same-day pickup.
Postcards: $0.22 each at 100, and no case for printing them at home
| Printer and stock | 100 | 250 | 500 | Smallest run |
|---|---|---|---|---|
| Vistaprint, 14 pt, front only | $21.99 | $32.99 | $43.99 | 25 for $14.99 |
| GotPrint, 14 pt uncoated, both sides | $29.88 | $36.00 | $52.80 | 50 |
| Overnight Prints, 110 lb uncoated, both sides | $31.26 | $62.68 | $115.05 | 100 on this stock |
| PrintRunner, 14 pt glossy, front only | $35.06 | - | - | - |
| Printkeg, 100 lb matte, both sides | $39.95 | $78.95 | $89.99 | 10 for $24.95 |
| MOO, Original 16 to 17 pt | $61.00 | $100.00 | $149.00 | 25 for $24.00 |
Before shipping in every case: Vistaprint showed $6.99, free over $100. The Overnight Prints figures are the sale prices displayed that day, beside a list price of $74.39 for 100.
At 500, a postcard costs $0.09 at Vistaprint and $0.11 at GotPrint. Your own ink and paper come to an estimated $0.38 to $0.60, so from 100 up home printing never wins.
If members will write on the card, or you stamp the back, pick a stock with an uncoated side: Vistaprint's Uncoated option ($2.00 more at 100), GotPrint's 14 pt Uncoated, Overnight Prints' 110 lb Premium Uncoated, or MOO Original, which MOO describes as "write-able on the uncoated side".
MOO's higher price buys one thing a club can use: a different image on every card in the pack at no extra cost.
Vistaprint is also the only printer named by more than one creator in our sample of 29 club runners on YouTube: four use it. Alessia, whose Cloudy Club in Australia passed 1,000 members in 2025, prints her postcards there and says why:
"I have gotten quotes from countless other local printing companies and they are just so much more expensive. They really don't compete for price. I really wish I could use a smaller business, but unfortunately, just where I am at at the moment, it's unrealistic."
AlessiaCloudy Club · YouTube, at 3:20Zines: $1.36 a copy at 100 in the US, £0.52 in the UK
These prices come from Mixam's calculator, for a colour, stapled, half-letter zine (5.5 x 8.5 in) on 80 lb text paper, with no separate cover. Shipping is added at checkout.
| Zine | 50 | 100 | 250 |
|---|---|---|---|
| Mixam US, 8 pages | $42.00 | $89.50 | $139.00 |
| Mixam US, 16 pages | $63.00 | $135.50 | $257.50 |
| Mixam UK, 16 pages, A5 | £49.50 | £52.00 | £91.50 |
The 16-page US zine comes to $1.26 a copy at 50, $1.36 at 100 and $1.03 at 250. That is not a typo: the calculator changes press and delivery date with the quantity, and that day two orders of 50 cost less than one order of 100. Ask for your exact quantity, and the one above it.
Do not reuse UK advice in the US, or the reverse: the same 100 copies were £52 at Mixam UK and $135.50 at Mixam US. Ex Why Zed, a UK specialist, quotes £164 for 100 A5 booklets of 16 pages, delivery included, and notes that zines carry no VAT there.
For risograph printing, the atlas on stencil.wiki maps 485 studios, 261 of them in North America.
A zine changes the postage more than any other item here: see what each item weighs and what it costs to mail.
Print at home or outsource
On ink and paper alone, your own printer wins for stickers and sticker sheets and loses for postcards and card-stock prints.
| Item | At home | Outsourced at 100 | Outsourced at 500 | Where the line falls |
|---|---|---|---|---|
| Die-cut sticker, 3 in | $0.06 to $0.20 | $0.78 to $1.01 | $0.42 to $0.46 | Never on materials. The break-even is your time. |
| Sticker sheet, 4 x 6 in | $0.22 to $0.42 | $1.62 to $1.77 | $1.03 to $1.08 | Never on materials: $120 to $155 a month is at stake at 100 members. |
| Art print, 5 x 7 in, matte card | $0.47 to $0.79 | $0.27 to $0.50 | $0.24 (Printkeg) | Outsource from 50 to 100 a month. Against giclée labs, home saves about $2.10 to $2.80 a print. |
| Postcard, 4 x 6 in | $0.38 to $0.60 | $0.22 to $0.61 | $0.09 to $0.30 | Outsource from the first 100. |
The home figures are estimates of ink and paper only. Nothing is counted for the printer, a cutting machine, misprints or your time.
- Ink comes from Red River Paper's cost table for pigment photo printers on a full-coverage image, which it calls a worst case.
- Paper is Red River's 230 gsm matte and Avery full-sheet labels at $0.29 a sheet.
- Stickers assume a plain paper label sheet. With printable vinyl and laminate, which the printer guide prices at $0.80 to $1.20 a letter sheet, the same arithmetic gives about $0.19 to $0.35 for a 3 in sticker: still far under $0.78.
For stickers, turn the saving into an hourly rate. A hundred stickers at StickerApp cost $80, against $6 to $20 of materials at home: a saving of $60 to $74. If printing, laminating and cutting them takes you two hours, you earned $30 to $37 an hour. If it eats a day, pay the printer.
The creators whose accounts we collected fall into three bands:
- Under about 50 members: a home inkjet and hand cutting.
- From about 80 to 350: part of the envelope outsourced.
- At 600 and more: everything printed outside.
Dana of Jem and Cozy, who mails about 320 letters a month, began with a Cricut and a home printer. She now sends her stickers out because "I hit a point where I was no longer able to make all those stickers from home" (YouTube, at 9:40).
The club math: steps, minimums and print on demand
A club changes the sum in three ways.
Cost per member is the order divided by the members
Printers sell in steps. With 80 members and steps of 50 and 100, you buy 100, and StickerApp's $80 comes to $1.00 a member instead of $0.80.
"When I hit around 250, the print shop only offers 100, 250, and then 500. So, I had to jump to 500 even though I only have 320 members. So, I'm purchasing nearly double the amount of art prints that I need in order to pack everything."
DanaJem and Cozy Stationery Club · YouTube, at 12:40Do the sum before you call the jump waste. At Printkeg, 500 prints at 5 x 7 in cost $119.99, less than 250 plus 100 ($89.99 + $49.99 = $139.98). For 320 members that is $0.37 each, with 180 spares. Dana puts her leftovers up for sale in her shop.
One postcard and one sticker cost about $1.02 a member to print at 100: $0.22 at Vistaprint, before its shipping, plus $0.80 at StickerApp. The envelope, the stamp and the payment fees come on top; do mail clubs make money puts those costs inside a full month.
Most clubs are small, so the minimum matters more than the discount
Of the hundreds of clubs running on MailClubly, most have fewer than ten paying members and about nine in ten have fewer than 25. At that size the useful number is the smallest run:
- Stickers: 10 per design at Sticker Mule or Vograce, 14 at StickerApp ($27).
- Prints: 10 at Printkeg ($19.99).
- Postcards: 25 at Vistaprint ($14.99) or MOO ($24).
Print on demand ships per order, and a club cannot absorb that
Printful lists a 4 x 6 in postcard at €1.60 with no minimum. Its flat shipping rate to the US for postcards and stickers is €4.09 for the first item (in euros, as shown to a visitor in France).
One postcard therefore reaches one member for €5.69, every month, in Printful's packaging and without your letter. The same card in a run of 100 costs $0.22 to $0.61 and travels in your own envelope under one stamp. Keep print on demand for a shop's one-off orders.
Imported orders: no parcel enters the US duty-free
Since August 29, 2025, the $800 exemption that let small parcels into the United States without duty is suspended for every country. It was upheld by the Court of International Trade on August 13, 2026 and ends by statute on July 1, 2027 (Troutman Pepper Locke).
For a sticker order from China, that means choosing a shipping line marked duty paid. Vograce says it added "Delivered Duty Paid" options and did not raise prices. Its shipping policy is more careful: not every line is duty paid, and where duties arise the recipient pays them.
At 50 or 100 pieces the stickers are only $26 to $36, so shipping decides the comparison. Go as far as the checkout page before you count on the list price.
In the EU, parcels worth €150 or less pay a flat €3 customs duty since July 1, 2026 (MHA). Zap Creatives ships from the UK to the EU with duties unpaid; its own example shows €103.52 due before delivery on a €300 order.
Why creators left Sticker Mule
On July 16, 2024, 404 Media reported that Sticker Mule's cofounder, Anthony Constantino, had emailed customers under the subject line "Trump 2024" right after the attempt on Donald Trump's life. According to the article, the email said "I support Trump" and promoted a $4 t-shirt with the line "I suggest buying one that shows you support Trump".
Bands and small businesses said on Reddit and Twitter that they would stop using the company, and Trump supporters praised the message. Axios covered it two days later under the headline "Sticker Mule founder emails pro-Trump beliefs to all customers".
Whether that matters to you is your decision. On price, three US printers were cheaper at 100 pieces on the day we read them.
How this page makes money
MailClubly earns from its platform. None of the print services named here pays us, and we have joined none of their affiliate programmes. Any link that does earn a commission is marked "(paid link)".
In the UK: prices, and two names to stop recommending
| Item | Printer | 100 pieces | VAT |
|---|---|---|---|
| Die-cut vinyl, up to 100 mm | Print.Inc | £45.83 | Excluded |
| Die-cut vinyl, 7.5 x 7.5 cm | Sticker It | £57.00 | Included |
| Sticker sheet, A6 | Print.Inc | £69.17 | Excluded |
| Postcard, A6, 350 gsm uncoated | Printed.com | £22.11 | Excluded |
| Postcard, A6, 350 gsm silk | instantprint | £26.49 | Excluded |
Awesome Merchandise no longer exists under that name. Its address redirects to Print.Inc, which was formed in 2022 from Awesome Merchandise's assets, went into liquidation in July 2025, and was bought by Involution, a Leeds company, on August 20, 2025 (Business Sale Report).
Flyeralarm closed its UK shop. Its own notice reads: "Since 15.02.2021, FLYERALARM has no longer been operational in the UK" (Flyeralarm).
Choose this if
- Choose StickerApp if you want the lowest US price with free shipping, at every quantity from 50 to 500.
- Choose Stickerbeat if you want what Sticker Mule offers (singles, sheets, a free shipping option) from another company, for up to $25 less per order.
- Stay with Sticker Mule if your files and reorders already live there, $14 more per 100 stickers does not matter to you, and the 2024 email is not a reason to leave.
- Choose Vograce if you want special finishes at no surcharge or sets of 10, and have seen the delivered price at checkout on a duty-paid line.
- Choose your own printer for stickers and sheets while you have more hours than dollars, which for most clubs means under about 50 members.
- Choose GotPrint or Vistaprint for 100 or more copies of one print or postcard, Printkeg for runs of 10 to 50, and MOO for a different image on every card.
- Keep giclée for your shop or a premium tier, and skip print on demand for the monthly envelope.
Questions readers ask
Short answers, from the prices read on November 13, 2026.
Is StickerApp cheaper than Sticker Mule?
Yes, on November 13, 2026, for 3 x 3 in die-cut vinyl: $54 against $72 for 50, $80 against $94 for 100, $210 against $231 for 500, both with free standard shipping.
What can I use instead of Vograce without importing from China?
Zap Creatives makes its stickers in the UK and asked $60.37 for 100 on its US storefront, about 1.7 times Vograce's list price, both before shipping. In the US, Custom Sticker Makers' deals (200 three-inch stickers for $99, 500 for $199, before shipping) were the lowest prices on our list.
MOO or Vistaprint for postcards?
Vistaprint on price: $21.99 against $61 for 100. MOO if you want many different images in one pack.
How much does it cost to print 100 zines?
$135.50 at Mixam US for 16 colour pages at half-letter size, and $89.50 for 8 pages, before shipping. In the UK, £52 at Mixam for the A5 equivalent.
Your next step
Put your member count into the table at the top of this page. Then pack one complete envelope and weigh it before you order 100 of anything: the stamps guide has a calculator for that.
If the club does not exist yet, start with how to start a snail mail club.
Article by
Alex Carlier
I build MailClubly, the platform indie artists use to run their snail mail clubs. Before this I spent years watching creators stitch subscriptions together from Etsy, Patreon, spreadsheets, and blind luck. MailClubly exists so they don't have to.
Ready to start your own mail club?
MailClubly handles payments, postage and your shipping schedule. Free to start, live in about ten minutes.
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