Do mail clubs make money in 2026? Real prices, costs and profit per envelope

A $10 envelope leaves about $7 after the stamp, the contents and the fees. Whether that is worth your month depends on how many members you have and how many hours they take. Creators' own figures, each platform's fees, and a calculator.

Do mail clubs make money in 2026? Real prices, costs and profit per envelope
Table of contents

Per envelope, yes. A $10 mail club envelope that costs about a dollar to fill and one stamp to mail leaves about $7 after fees ($6.59 to $7.59 depending on the platform, before any monthly plan).

Whether that adds up to money worth your month depends on two numbers most club tutorials leave out: how many members you have, and how many hours the envelopes take you. This guide works through both, with creators' own figures, each platform's fees on November 14, 2026, and what the hundreds of clubs on MailClubly look like.

I run MailClubly, one of the platforms compared below, so every fee links to the page it was read on and you can check my sums. This page has no affiliate links.

Profit per envelope: where $10 goes

Start with one envelope. Every other figure in this guide is that one multiplied.

The parts of one envelope laid out in a row on a white desk with coins beside each: envelope, cat art print, sticker sheet, folded letter and a stamp

Where it goesPer envelopeShare of $10
What is in the envelope$1.0010%
Stamp, letter up to 1 oz$0.828%
Platform fee (MailClubly Free, 8%)$0.808%
Card processing (Stripe, 2.9% + $0.30)$0.596%
Left for you$6.7968%

"Left for you" is before tax and before your time. The stamp is the USPS price in force since July 12, 2026 (USPS price list), and the fees are in the platform table further down. The $1.00 of contents is my assumption, based on what creators say theirs cost.

Amaya Jade tracks a full month of her Pattern Club on camera, more than 900 orders. Her list: sticker paper at $0.28 a sheet (two patterns per sheet), a $0.02 cellophane bag, a $0.04 card, an $0.18 envelope and a $0.78 stamp, which she notes has since gone up to $0.82. Then the part people forget: "After Shopify's transaction fees, I'm paying about 60 cents per order. With that added on, the base tier costs $1.86" (YouTube at 11:06).

Maggie Bean prints her own stickers for a club of eight members. Her materials and shipping come to $1.70 to $1.80 per US envelope, which she says leaves out printer ink and the time to design, print, cut and pack (YouTube at 5:54).

Both print and cut at home, which is cheap in materials and expensive in hours. Clubs that order from print services pay more: their prices for 50 to 500 copies are in where to print for a mail club. The cost of printing at home is in the printer guide.

Postage is the line to watch

"I spend the most money on stamps," says Alexandra Franzese, who mails about 170 letters a month (YouTube at 9:01).

One Forever stamp covers a flexible envelope up to 1 oz. The second ounce costs $0.29 more, and a square or stiff envelope costs $0.49 more. On the $10 example, drifting from 1 oz to 2 oz takes 4% of your profit on every envelope.

JEM AND COZY's envelopes weigh "like 1.6 oz" in the months they hold a sticky notepad, so she buys additional-ounce stamps for those (YouTube at 7:11).

Weigh a fully packed envelope on a kitchen scale and design it to sit a few grams under the line. The stamp guide and its calculator tell you which side your envelope falls on before you buy a roll.

What creators say they keep

Few creators publish a margin. These did.

"I had no idea that Patreon take that much fees from each membership. So, from $10 tier, I actually get around $8.70. After materials and shipping, so, that leaves me with around $7 per member."

Maggie Beansticker mail club on Patreon, 8 members · YouTube, at 6:20

Patreon's published fees give $8.41 on a $10 payment for a page on its current plan, so take the $7 as her own round number.

Katie Mai's top tier holds a double-sided print, a sticker, a bookmark and a letter. Her costs below include Patreon's fees.

"So, with all of that, my expenses are around $7.50 per letter for the $18 tier. So, I profit around $10 per letter before taxes, around $7 after taxes."

Katie MaiArt Mail Club, about 600 members on Patreon · YouTube, at 13:40

Hannah Gustafson, whose club The Tiny Post mails about 6,000 letters a month at $11, set her price to "make about $4 to $6 per letter" and built the envelope backwards from that: what fits in one ounce and still leaves the margin (YouTube at 4:54).

Then the other side. Lindsey of Single Sploot charged $15 for three vinyl stickers and never had more than about seven members.

"I was actually losing money on my Patreon every single month since I opened it back in January of 2023."

LindseySingle Sploot, sticker club on Patreon, closed in 2025 · YouTube, at 5:17

bre ran Zine Club for four years, with a $10 mailed tier, printing, trimming and stapling the zines herself. Her verdict when she closed it: "If I wanted Zine Club to be profitable, I think it would have cost like 30 bucks to be part of the club" (YouTube at 8:50).

Outlaw Creative's first issue was eight glossy pages in a tracked manila envelope for $11 a month: "the whole thing operation cost me about $9.50 each. So, I really only made like a dollar" (YouTube at 1:28).

The clubs that keep $4 to $7 send light, flat paper that stays under an ounce and costs a dollar or two to make. The ones that lose money send something costly to produce (three vinyl stickers, a hand-stapled zine, glossy pages) at a price that does not cover it.

Profit per hour

A hand packing an art print into a pink envelope at a white desk, with an egg timer, a mug and stacks of envelopes and prints

Under JEM AND COZY's and Amaya Jade's videos, viewers ask the two questions that matter: "How much are you actually earning a month, net, after 100% of your expenses?" and "What do you make per hour?" (JEM AND COZY, Amaya Jade). Almost nobody answers the second. This is what creators do say about their time:

  • Riley Rose, about 80 envelopes a month: printing the envelopes "took about 2 hours" and printing the postcards takes "between 4 and 6 hours". That is before cutting, stuffing or drawing anything (YouTube at 2:19).
  • Fiorenza Art, who orders everything from print services and pays her mother to pack: "a little over 40 hours" a month, from ideas to the mailbox. "It is a full-time gig" (YouTube at 2:08).
  • Alexandra Franzese, 174 members: "I try to spend about 2 weeks straight doing mail club stuff and then 2 weeks off" (YouTube at 12:36).
  • Martina Calvi, who closed a club of more than 1,000 subscribers: "Quite simply, a mail club is 20% design and creativity, 80% physical labour" (her Substack).

None of them gives an hourly figure, so I turned the question around: how many hours does a club pay for? The table takes the $6.79 envelope from above and a yardstick wage of $15 an hour. The calculator takes your own figure.

Paying membersLeft per monthHours it pays for at $15 an hour
4$27under 2
10$684.5
24$16311
100$67945

These are estimates from one example envelope. Read them against Riley Rose's six to eight hours of printing alone for 80 envelopes. A club of 4 does not pay for the evening it takes. A club of 100 pays for about a week of work, if the work fits in a week.

Brenna Lanning, whose sticker club passed 1,100 subscribers in seven months, told Creative Lives in Progress: "If I could go back in time, I would have timed myself packing a single envelope." Do that before anything else on this page.

The profit calculator

A spiral notebook with pencil sums on a couch armrest, next to a pocket calculator, envelopes and a booklet of stamps

You need five numbers: your price, your members (or the number you are aiming for), what one envelope costs to fill, its postage, and your hours.

Mail club profit calculator
Type your own numbers. You get what is left per envelope, per month and per hour of your time, then the same club on each platform. United States, in US dollars, before tax.
Left for you each month
$135.80
20 envelopes at $10.00, on MailClubly Free
Per envelope
$6.79
Per hour
$16.98
Where each $10.00 goes
What is in the envelope$1.00
Postage$0.82
Platform and payment fees$1.39
MailClubly platform fee$0.80
Stripe card processing$0.59
Left for you$6.79
The same club on each platform
PlatformFees, a paymentLeft for you, a month
Stripe on your own$0.66$150.40
Ko-fi$1.09$141.80
MailClubly Pro$0.59+ $12.00 a month$139.80
Ko-fi Gold$0.59+ $12.00 a month$139.80
MailClubly Free$1.39$135.80
Etsy$1.40$135.60
Patreon$1.59$131.80
Shopify Basic$0.59+ $39.00 a month$112.80

Sorted by what is left. The table compares fees only. It says nothing about what each platform does for a mail club (addresses, cut-off dates, shipping by country), which is the other half of the choice.

Fees read on each platform's own page on November 14, 2026: MailClubly pricing; Patreon, Creator fees overview; Ko-fi help, Does Ko-fi take a fee?; Ko-fi help, What is Ko-fi Gold?; Shopify pricing (US prices from the Internet Archive's copy of November 13, 2026); Etsy help, Etsy's fees; Stripe pricing (United States). Card fees are for a US card. Postage from the USPS price list in force since July 12, 2026, checked on November 13, 2026. Every result is an estimate: foreign cards, currency conversion, sales tax, refunds and lost envelopes are not counted.

Take-home at $8, $10 and $12 on each platform

This is what one monthly payment leaves after the platform's and the card processor's fees, before the stamp and the contents, for a US club and a member paying with a US card. Each fee was read on the platform's own page on November 14, 2026, linked under the table.

Platform$8$10$12Fixed cost a month
MailClubly Pro$7.47$9.41$11.35$12
Ko-fi Gold$7.47$9.41$11.35$12
Shopify Basic$7.47$9.41$11.35$39
Stripe on your own$7.41$9.34$11.27none
Ko-fi$7.07$8.91$10.75none
MailClubly Free$6.83$8.61$10.39none
Etsy$6.79$8.60$10.41none
Patreon$6.67$8.41$10.15none

The first three rows are identical because all three charge card processing only (2.9% + $0.30) and make their money on the monthly plan.

  • MailClubly: 8% of each payment on the free plan, shipping included. Pro takes 0% for $12 a month, or $120 a year. Stripe's card fee applies on both (pricing).
  • Patreon: 10% for any page published after August 4, 2025, plus 2.9% + $0.30 processing. Older pages keep the plan they had (5%, 8% or more). Not in the table: Apple's 30% on memberships bought inside the iOS app (Patreon, Creator fees overview).
  • Ko-fi: 5% on memberships, on top of the usual fee of your own Stripe or PayPal account. Ko-fi Gold removes the 5% for $12 a month, but only on memberships that start after you subscribe to it (Does Ko-fi take a fee?, What is Ko-fi Gold?).
  • Shopify: the Basic plan is $39 a month, or $29 a month paid yearly, and cards cost 2.9% + $0.30. Subscriptions need an app; Shopify's own is free (Shopify pricing, Shopify Subscriptions).
  • Etsy: $0.20 to list, a 6.5% transaction fee on the price and the shipping, and 3% + $0.25 for payment processing. Etsy's fee pages describe no recurring billing for buyers, so the table counts one order a month (Etsy's fees, processing fees).
  • Stripe on your own (a payment link or your own checkout): 2.9% + $0.30 per card payment, plus 0.7% for recurring billing (Stripe pricing).

A monthly plan only pays past a certain size. At $10, a $12 plan (ours or Ko-fi's) costs less than an 8% fee from 16 members, and less than a 5% fee from 25. Shopify's $39 needs about 50 members before it beats an 8% fee. Until then, start with no fixed cost and switch when the sums say so.

Fees are the small half of the choice

For a club of 20 members at $10, the whole table (Shopify's monthly plan aside) spans about $20 a month. One evening of your time is worth more than that.

A payment link takes the least and does nothing else: the sign-up page, the cut-off date, the address list and the "where is my letter" emails are yours. JEM AND COZY, on Patreon when she filmed in early 2026, says "it takes 8% of my income from me every month" and adds that Patreon has no way to print a mailing list from its site (YouTube at 14:40).

So count the fee and the hours together. Then put the hours you save into the two things only you can do: the art, and telling people the club exists.

Most clubs are small

A hand holding five pastel envelopes fanned out, each with a stamp

MailClubly is one of the largest hosts of mail clubs, with hundreds of them: enough to show what clubs look like once the launch video is over. As of November 2026, the typical club with paying members has fewer than ten of them. About one club in ten has 25 or more, and the largest has well over a hundred.

Counting everyone who ever signed up, including members who later cancelled, gives the same picture:

Of the clubs that get a first sign-upShare
Reach 10 sign-upsabout 1 in 4
Reach 25about 1 in 10
Reach 50about 1 in 25
Reach 100about 1 in 50

The clubs that reach 10 sign-ups get there about two weeks after their first one. Growth comes as a burst at launch, from people who already follow the artist, more than as a slow climb afterwards. Many of these clubs are in their first months, so read the figures as what a club's first year tends to look like.

Creators outside our platform describe the same thing. Kit Kat Kanvas: "I probably had only one subscriber for about the first 4 months" (YouTube at 8:17). Claudine Castro filmed her launch with "a whopping six members" (YouTube at 0:28).

The big numbers in the press are real, and rare. The Hustle, citing the Wall Street Journal, reported in March 2026 that Christine Tyler Hill's $8 zine had about 2,000 subscribers and brought in about $14,000 a month (The Hustle). That is revenue, before stamps and printing. She explains the growth herself:

"The only reason mine grew so fast is that I went viral, which is like winning the lottery."

Christine Tyler HillThe Cloud Report · Creative Lives in Progress

In the same article she adds: "Don't expect it to make money until you've put in the time sharing your work and building a connection with people." Chantal Leonhardt, who got 25 sign-ups in her first month, is blunter: "if you want to start a mail club because you think it's a great income stream, stop right now" (YouTube at 3:01).

So plan your costs for 5 to 25 members, not for 500. At that size a club pays for its supplies and some of your time.

What turns it into income is more members, far more than a lower fee. Finding them has its own guide: how mail clubs get subscribers.

What a price rise costs

The Forever stamp went from $0.78 to $0.82 in July 2026, and a price that was fine at launch gets tight. Fiorenza Art started at $8, watched the stamp rise, and moved to $9.

"Actually, whenever you increase your pricing, you are going to lose members. I lost so many members when I did this and I'm still actually trying to recover from that and I don't think I ever will."

Fiorenza Artsnail mail club, running for about three years · YouTube, at 10:00

She does not say how many left. What can be worked out is how many you can afford to lose. On the example envelope and our free plan, an $8 club keeps $5.01 per envelope and a $9 club keeps $5.90. The rise pays for itself unless more than 15 members in 100 leave because of it. From $10 to $11 the line is about 12 in 100. These are estimates, and they count money only.

Two ways to avoid finding out:

Price with a cushion from the start. Fiorenza's own advice, right after the quote above, is to set the number a dollar above what feels comfortable, because changing it later puts people off.

Raise it for new members only. alivia laura opened her Cozy Reader Club at $10 for the first 45 people and $11 after that, and told the first group they had locked in $10 "for life essentially" (YouTube at 18:37). Nobody who already pays is asked for more, so nobody has a new reason to leave, and the average price still rises as members come and go.

On MailClubly this is how a price change works: existing subscribers keep the price they signed up with (prices and plans). On other platforms, check what happens to current members before you change the number.

Common mistakes

Copying another club's price. Their envelope is not yours. alivia laura describes the trap: it is easy to think "I'm only going to charge five dollars a month because I'm just sending like paper in the mail", when the stamp alone is most of a dollar (YouTube at 19:42). Add up one envelope first, then compare.

Contents that cost too much for the price. Hannah Gustafson started with fine art prints and dropped them: "that really cut into my margins," and people opening the envelope on camera took them for postcards anyway (YouTube at 10:23). Outlaw Creative's gloss paper cost "about $4.60 to print, and that should have been more like $2" (YouTube at 4:01). Cost every item before you promise it.

Ordering for members you do not have. Print services sell in steps. JEM AND COZY's print shop offers 100, 250 and 500: "I had to jump to 500 even though I only have 320 members" (YouTube at 12:57). Print small runs at home, or choose a service that sells the quantity you need, even at a higher unit price. A discount on 500 is no saving if 180 of them stay in a drawer.

Forgetting tax. Every figure on this page is before tax. Amaya Jade sets aside 30% of her revenue for it, and Katie Mai's $10 per letter becomes "around $7 after taxes". Move a share of every payout to a separate account from the first month, and ask an accountant where you live what that share should be.

Questions readers ask

Do mail clubs make money?

Per envelope, yes: a $10 envelope with a dollar of contents and one stamp leaves about $7 after fees. Per month, most clubs make little, because most clubs are small. A club of 10 members leaves about $68 a month on the example in this guide.

Are mail clubs profitable?

On paper, yes, from the first member, as long as the price covers the envelope and the platform has no monthly fee. Whether a club pays for your time is another matter: in the estimate above, 24 members pay for about 11 hours a month at $15 an hour.

How much is a mail club subscription?

Most cost $8 to $12 a month with US shipping included. The typical US club on MailClubly charges about $11 a month. Mail Club Hub's count of more than 1,000 clubs puts the median at $10, though it does not publish its method (State of Mail Clubs 2026).

How much should I charge for my mail club?

Work forwards from the envelope. Add the contents, the stamp and the fees, add what you want to keep per envelope ($4 to $6 is Hannah Gustafson's rule), and round up. If the result is above $12, make the envelope lighter before you make the price higher.

How much does it cost to start a mail club?

Very little if you already own a printer: the first batch for 20 members is about $36 in contents and stamps on the example envelope, and a platform with no monthly fee costs nothing until someone pays. alivia laura spent "four or five hundred dollars" in her first month on supplies, a printer, a website and domains (YouTube at 19:16). Hannah Gustafson started with leftover wedding stamps and a $50 printer (YouTube at 5:50).

How many members do I need to make $1,000 a month?

About 150 at $10 on the example envelope (148 on our free plan, 134 on Pro), before tax and before your time. For scale: about one in 50 of the clubs that get a first sign-up on our platform has reached 100 sign-ups.

About a hundred pastel envelopes laid out in rows on a bedroom carpet, seen from standing height

Your next step

Pack one real envelope. Weigh it, add up what is in it, and time yourself from blank paper to sealed flap. Put those three numbers in the calculator with 10 members, then with 25.

If you can live with the per-hour figure at 10 members, you have a club worth starting, and the start guide covers the rest. If the sums only work at 200 members, read how mail clubs get subscribers before you buy a stamp. To see what real clubs charge for what, browse the directory.

Alex Carlier

Article by

Alex Carlier

I build MailClubly, the platform indie artists use to run their snail mail clubs. Before this I spent years watching creators stitch subscriptions together from Etsy, Patreon, spreadsheets, and blind luck. MailClubly exists so they don't have to.

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