Analytics and the Meta Pixel
See who visits your club page, and track conversions from your Instagram and Facebook ads.
Your club's analytics
Open Analytics in your dashboard to see visits to your club page over the last 7 days, 30 days, 90 days or 12 months:
- Unique visitors, Visits, Pageviews, Bounce rate and Time on page
- Top sources (where visitors come from, like Instagram), Top pages, Countries and Devices
Click any row to filter the view. Analytics are privacy-friendly (no cookie banner needed), and some visitors using ad blockers may not be counted.
About bounce rate: a "bounce" is a visitor who left without clicking anything else. Club pages are single pages, so bounce rates of 50–80% are normal.
Your subscriber numbers are in Subscribers, not Analytics.
Meta Pixel (Facebook & Instagram ads)
If you run Meta ads, connect your Pixel to measure sign-ups:
- In Meta Events Manager, go to Data Sources, select your Pixel (dataset) and copy its Dataset ID (a long number).
- In MailClubly, go to Settings → Integrations → Meta Pixel, paste the ID and save.
MailClubly then sends these events automatically:
| When | Event |
|---|---|
| Someone views your club page | PageView, ViewContent |
| They click Join / open checkout | InitiateCheckout |
| They complete their subscription | Subscribe, Purchase (with the amount) |
To test, open Test events in Meta Events Manager and visit your club page.
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